We did a series of Pub Quizzes for ITC. In my opinion (and research), this was the first time a non-liquor brand did pub quizzes in India. Note the lack of usage of the term sponsored. Instead of us approaching a brand and convincing them about this new-kid-on-the-block social drinking phenomena, it was ITC who… Continue reading ITC Pub Quizzes- Kolkata 1/4
